Case StudyKiro
Kiro
Karburatora
Bulgaria's most notorious mechanic, turning everyday garage chaos into over 6 million organic views.
AI SolutionsCopywriting
Who is Kiro?
A larger-than-life mechanic inspired by familiar Bulgarian stereotypes, transformed into a comedy character audiences instantly recognize.
- Team:
- Golf. Only golf.
- Home town:
- Sofia (Mladost 4)
- Profession:
- Shady mechanic
- Biggest enemy:
- Tax and inspections.
- Interests:
- Cars, gambling, alcohol, women and questionable opportunities.
- Known for:
- Turning every repair into a better deal… for himself.
The Results
One garage. Countless laughs. Millions of views.