Case Study

Razbira4ev

Bulgaria's most entertaining football trio, reaching more than 5 million organic views across social media.

AI SolutionsCopywriting

Who Are They?

Three fictional football personalities, each built around a familiar fan stereotype and brought to life through satire, rivalry and humor.

Team

Levski Sofia

Second Team

Manchester United

Known For

Always defending Levski, even when they're wrong.

Biggest Enemy

Bulgarian football union, CSKA, the National Team

The Football Pundit

Football Knowledge

Not really her thing

Status

Wife of Razbira4ev

Interests

Beauty salons, spa, shopping

Known For

Getting dragged to every stadium Levski plays at.

The Football Wife

Team

Botev Plovdiv

Home Town

Plovdiv

Profession

Truck Driver

Interests

Fitness, supplements, anabolics, stealing fuel

Known For

Unbelievable stories and road wisdom

The Truck Driver